Kathmandu, September 5
After the government decided to ban social media on Thursday, netizens have turned into frenzy . The government’s decision to deactivate popular platforms such as Facebook, Messenger, YouTube, and X has also sparked debates.
Some argue that this is a blow to democracy and freedom of expression, while others believe that big tech companies should come under Nepal’s law.
In this context, it is certain that the shutdown of social media will have a widespread impact on entertainment industries. In recent times, the ecosystem of Nepali film and music has revolved around social media. Be it promotion, box office, stardom-building, or interaction with audiences, social media has been an essential platform for the entire entertainment sector.
Here is how the ban of social media will affect the entertainment sector, particularly film and music. Firstly let’s begin with the film.
Impact of social media ban on film industry
Damage to marketing and promotion
Trailers, posters, teasers, songs, and other promotional content reach audiences through Facebook, Instagram, and YouTube. TikTok also has some role in this, but YouTube remains the main source. Without social media, the promotion system is bound to collapse. Promotion, which so far has been cost-free, will suddenly become expensive. Films set to release during Dashain may feel the immediate impact.
Reduced audience reach
Social media helps films reach audiences worldwide. Without these platforms, that reach will be significantly restricted. Nepalis living abroad make up a large market for Nepali films. Without social media, films will lose connection with this global audience.
End of collaboration with influencers
Artists and content creators on TikTok, Instagram, and YouTube have been promoting films and interacting with fans. This style of promotion will stop.
Impact on the box office
Word of mouth spreads very quickly on social media. Without it, the footfall in the theaters could decrease significantly.
Decline in global viewership
Nepali films that gain attention at international festivals often rise to fame through online popularity. Whether for festivals or foreign promotion, without social media, Nepali films risk losing global exposure.
Impact of social media ban on music industry
Loss in digital revenue
In recent times, for Nepali musicians and record labels, YouTube is the biggest source of income. The ban will directly cut down their earnings.
Burden for independent artists
Rappers, indie singers, and emerging bands rely on social media reels and YouTube for listeners. Without social media, new talents will struggle to break through. This was already seen when YouTube removed its trending page.
Halt of viral trends
Many Nepali songs become popular through social media dance challenges and reels. Without these, songs will lose wide reach and popularity.
Fewer global collaborations
In recent years, Nepali musicians have been collaborating with foreign artists and brands, with most connections starting on social media. Banning these platforms will reduce international opportunities, especially at a time when Nepali songs are being released in foreign languages as well.
Reduced fan interaction
Artists interact with fans through live sessions, comments, and inboxes. Losing this direct connection will affect their branding and engagement.
