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Did Pratap Malla really start Gai Jatra? There’s no proof to say he did

Who started Gai Jatra, also known as the festival of cows, in Nepal? The answer to this question is simple for many people. “It’s Pratap Malla, the 17th-century king of Kantipur,” is the usual retort. “When Pratap Malla’s son died at a young age, his wife mourned for the demise of the young prince. To […]

The inside story of branding new ‘Nepal’

When the secretariat of the Visit Nepal 2020 campaign asked her company to brand the event, Marie-Ange Sylvain Holmgren and her staff were overwhelmed. “People don’t realise that to design something simple is the toughest thing,” says Holmgren, pointing towards the Visit Nepal logo designed by her company Imageark. “When the secretariat asked us, we […]