Social media has become an indispensable tool for entrepreneurs in the 21st century. It offers various benefits such as reaching a large and diverse audience. Not only that, Nepali entrepreneurs are using social media to build their brands.
Today, we share some successful examples of how they have leveraged social media to grow their businesses.
1. Building brand awareness
Social media platforms such as Facebook, Instagram, Twitter, and LinkedIn provide entrepreneurs with a cost-effective way to build their brands and reach potential customers. By regularly posting updates, sharing content, and engaging with their audience, entrepreneurs can increase their brand awareness and build a strong online presence.
Some examples of successful Nepali entrepreneurs who have used social media to create awareness for their brands are Dochaa, SastoDeal, and Foodmario. They analyse the use of social media to their increasing visibility, attract potential customers, build trust and credibility, face competition, deal with negative feedback, etc.
2. Leveraging influencer marketing
Nepali entrepreneurs are partnering with social media influencers to promote their products or services. By collaborating with influencers who have a large following and influence in their niche, entrepreneurs can reach a wider audience and build credibility for their brand.
Nepali entrepreneurs use social media platforms to interact with their customers, directly and indirectly, to get more likes, comments, or overall engagement in their various events like polls and live streams. This particular approach has worked more for Nepali brands or entrepreneurs as micro or macro influencers guarantee more engagement.
3. Sharing success stories
Nepali entrepreneurs are using social media to share their success stories and inspire others. By showcasing their achievements, they are not only promoting their brand but also motivating others to pursue their entrepreneurial dreams. And who does not love success stories? Any achievement or accolade that brands get and even the media coverage they get are very important and original content for the brands.
4. Providing customer support
Social media is a popular platform for customer support. Nepali entrepreneurs are using social media to provide prompt and efficient customer support to their customers. By responding to customer inquiries and addressing their concerns, entrepreneurs can build trust and loyalty with their customers. Using social media platforms also helps them establish their familiarity and increase credibility.
5. Offering exclusive deals and promotions
Nepali entrepreneurs are using social media to offer exclusive deals and promotions to their followers. By providing discounts, special offers, and freebies, they can incentivise their followers to engage with their brand and make a purchase or convert them into loyal ones by offering discounts, coupons, referrals, free trials, etc. Nepali brands such as Metrotarkari, AAMO, Foodmario and Tootle, and other companies operating in Nepal like Daraz, NCell and Pathao all have used the many available platforms.