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Save the Children’s playbook to strengthen vaccine intake in Nepal

Save the Children launched Nepal ‘Little Jab Book’ developed in collaboration with Busara Center for Behavioral Economics, and Common Thread, in March 2022.
Save the Children launched Nepal ‘Little Jab Book’ developed in collaboration with Busara Center for Behavioral Economics, and Common Thread, in March 2022.

Kathmandu, March 24

Save the Children has launched Nepal ‘Little Jab Book’ developed in collaboration with Busara Center for Behavioral Economics, and Common Thread.

The organisation says its playbook focuses on six key behavioural challenges that restrict vaccine uptake and presents contextual and hackable behaviour change actions to strengthen vaccine uptake and confidence amongst parents, young people, and health workers in Nepal.

Heather Campbell, the country director for Save the Children in Nepal says, “Our goal is to inspire behaviour change actions as part of the Little Jab Book, which are need-based, driven by evidence, and guided by principles of social norms to address pressing issues and concerns related to vaccine uptake and confidence.”

The playbook is designed for social behaviour change (SBC) practitioners, development agencies, local government officials, health staff, and media, and the insights are guided by the research conducted in the Madhesh province.

The Nepal Little Jab Book details down evidence and solutions to inspire vaccine uptake in people who are concerned about the side effects of the vaccine, challenged by trust towards available vaccines, or those looking for social endorsement at the behest of various empirical and normative expectations.

The Nepal Little Jab book published in Nepali and English can be downloaded from Save the Children Nepal’s website.

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