Kathmandu, May 25
Standard Chartered Bank and Liverpool Football Club have extended their sponsorship agreement for four years to the end of the 2022/23.
The bank first signed the sponsorship deal in July 2010.
Liverpool Football Club has a large number of fans across the bank’s core markets in Asia, Africa and the Middle East and the sponsorship provides the Bank with an opportunity to accelerate visibility of its brand, improving recognition across key markets around the world.
Billy Hogan, Managing Director and Chief Commercial Officer of Liverpool Football Club said, “As a Club we’re very proud to have Standard Chartered renew their relationship for another four years. Our connection runs deep, it means more than just sponsorship, from the outset it has been about working together with the Club and our communities and supporters around the world.
“Importantly, it also means we are able to support our ambitions on the pitch and compete with the best in the world. We have enjoyed many highlights of this relationship so far and I look forward to many more,” he added.
Likewise, Bill Winters, Group Chief Executive, Standard Chartered, said: “Liverpool FC is one of the world’s best-known football clubs and we are proud to be associated with them. It is a fantastic club that shares many of our values and is hugely popular across our global footprint,” adding “Our partnership has provided valuable support to the charitable initiatives close to our hearts and has helped us to further engage with our clients and staff as well as with LFC fans. We are excited to be able to continue this partnership and look forward to building on our successful relationship.”
