Kathmandu, October 1
Bajaj has appointed Rabindra Dhant as the brand ambassador for its popular Pulsar NS series.
According to the company, the collaboration aims to further strengthen the performance-oriented identity of the Pulsar NS lineup by associating it with Dhant, who is known for his strength, intensity and confident personality.
The company said Dhant’s strength, intensity and distinctive personality align with the Pulsar’s focus on power and performance, as well as its muscular street-fighter design.
Bajaj has positioned the Pulsar as a motorcycle associated with power, performance and an aggressive riding character. The company said its partnership with Rabindra Dhant will help communicate these attributes more effectively.
The collaboration is also expected to strengthen the brand’s connection with young riders and consumers interested in performance-oriented motorcycles.
Dhant will feature in various Pulsar NS brand communications, campaigns and consumer engagement activities. Through these initiatives, Bajaj said it will highlight not only the features and technical aspects of its products but also themes of strength, confidence, performance and a bold attitude.
According to Bajaj, the partnership between Dhant and Pulsar is an effort to bring together two distinct identities around a common spirit. The company believes that the shared emphasis on strength and performance will help make the Pulsar brand identity more distinctive.
Customers can follow Bajaj Nepal’s official social media channels and other communication platforms for upcoming campaigns and content featuring Pulsar and Rabindra Dhant.
For more information about Pulsar motorcycles, customers can also contact their nearest Bajaj showroom.
