What does The Doers do? The popular podcast’s ideator explains his intent

Photo by Clark Tibbs on Unsplash

Hello readers, let’s talk about The Doers, a podcast that I have been doing for the past three years.

I remember conversations with my friends staying abroad. Most of the time, our conversation would come back to how they wanted to do things in Nepal, but for whatever reasons, doing it did not seem possible at all. Statistics show, in the last 26 years, almost 5.5 million Nepali youth migrated to some foreign land for the sake of employment. To think of all these people as potential doers, who wanted to do things inland but could not is alarmingly scary. Especially as an entrepreneur who is not tired of doing and constantly seeking growth, it was a need to know more about how the doers in the country have been doing it and how it is done. The podcast ‘The Doers Nepal’ is a sheer outcome of it.

Connecting with everyone of you

Contents on social media we are exposed to have a major impact on us. I experienced the firsthand intensity of impact a useful content can make after ‘The Doers Nepal’. The doers who have been on our podcast are reaching a wider audience, who are interested in their work, in what they do. And, when it is a connection through work, the audience is not just audience; it also becomes target customers, they are potential collaborators. The genuine connection doers have found with the general audience, potential customers and collaborators through our podcast is proof that it is not the number of views or number of people we are reaching that matters. What matters is the quality of the audience, the type of people that are viewing it.

Complementing the new media

Photo Courtesy: The Doers Nepal

Nepal is a country of youth. According to worldometer.info, the average Nepali age is 24.6 years. That means there is so much for us to look forward to, there is so much that can be done. As a matter of fact, people in the media like to watch people in the media. It is a known face that interests us. What I feel our mainstream media lacks is the presence of the doers, the presence of people with ideas that are influencing business culture, entrepreneurship and of course society.

‘The Doers Nepal’ is one of the pioneer platforms in Nepal for people with ideas, for people who do. It is a space where thought leaders share their opinions, a space where thought leaders are made, a space that creates content the enthusiastic Nepali youth as a group needs.

Creating inspirations

In terms of creating content, ‘The Doers Nepal’ as a production team has evolved through the years. We keep exploring and experimenting with ways through which we can make the audience aware of the potential Nepal holds for the doers. We have come up with a series like ‘Doers on Doers’ where two doers talk. Our aim is to make The Doers Nepal more contextual and more relevant for the audience.

Similarly, we run another series ‘LEGACY MAKERS’, in which we talk to doers who have been doing it for a long time now, doers with an inspiring history.

Back to Nepal’ is another series of conversations with people who came back to Nepal to do right here. I believe such impactful stories should reach more people. There is so much to learn for everyone who wants to do from a candid conversation with the thought leaders, the doers themselves.

The internet and social media are inevitable these days. We are concerned about keeping the younger generation away from it for as long as possible. However, in a recent article by CNN, it is mentioned that kids from around 13 years of age join social media actively, so I believe our concern should not be about keeping them away but exposing them to the right kind of content. Content that motivates, that inspires… even better, not just inspires but actually guides to do; the type of content ‘The Doers Nepal’ has been producing.

Continuing the connection

The interest Nepali people from both in and outside of the country have shown in doing in Nepal after our podcast has been the biggest motivation for us. We are excited to bring in more Nepali doers in conversation with us and we look forward to collaborating with more amazing Nepali brands. There are a lot of brands and doers in Nepal people are yet to know about.

As mentioned previously, ‘The Doers Nepal’ itself is on a journey of its own with new, different goals each season. This season, we not only want to reach many of you but also connect with you. A connection that is two way, responsive, spontaneous and helpful… For that, We have built a community. You can join our community on Discord by clicking here.

It is a matter of pride for us that ‘The Doers Nepal’ has become a platform for both Nepali brands and Nepali audiences to connect. ‘The Doers Nepal’ shall continue doing the job of the bridge; connecting doers and brands with audiences and audiences with ideas and guidance from doers and of course, a doer with another doer.

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Anup Ghimire is the founder of Viewfinders, a digital media company. He hosts the 'The Doers' podcast.

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