Kathmandu
Brandsutra 2.0, a book on branding and marketing in the South Asian context, has crossed 1,000 copies in Nepal, marking a milestone in the country’s niche branding literature space. The achievement was celebrated on Aama ko Mukha Herne, Nepal’s Mother’s Day, in the presence of family members, marketing professionals, and faculty from leading business schools.
Authored by Ujaya Shakya, founder of Outreach Nepal, the book builds on the original Brandsutra (2015) and offers updated insights into branding in a data-driven, AI-enabled and digital-first environment. It seeks to bridge the gap between Western branding theories and the realities of emerging markets like Nepal.
Speaking at the event, Shakya said the milestone, though modest, reflects a growing demand for context-specific knowledge in Nepal’s evolving entrepreneurial ecosystem. He emphasised the need for branding frameworks rooted in local market realities.
Published by Neema Education Foundation, the book has been received positively by marketing professionals, students, and entrepreneurs for its practical approach. The milestone event, hosted at Himalayan Java, also acknowledged the author’s parents, adding a cultural dimension to the celebration.
Industry stakeholders say the milestone signals a gradual strengthening of Nepal’s professional branding ecosystem.
