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New advertising law proposes Rs 100,000 fine for spammers

Kathmandu, January 20

The government of Nepal is preparing to implement a new advertising law, which proposes a fine upto Rs 100,000 for persons and companies that send unwanted advertising emails to account holders.

The same provision will also apply to spam SMSes to be sent via mobile phone networks.

However, the provision will not bar local, provincial and federal governments from sending SMSes about public awareness issues and disasters.

In other cases, the recipient should give a consent to send such emails and SMSes to them.

The government has recently registered the Bill to Regulate Advertising at the Federal Parliament Secretariat, and the legislative body will soon begin discussions on the document, according to sources.

The bill has envisioned a powerful Advertising Board at the federal level to regulate the sector.

The board will be chaired by a government appointee, and it will include representatives of the Ministry of Home Affairs, the Ministry of Supplies and the Ministry of Communications.

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