Kathmandu, September 28
Xtreme Energy Drink has launched a special activation campaign ahead of the Nepal Premier League (NPL) Season 3, aiming to build excitement among cricket fans even before the tournament begins.
Xtreme, which is sponsoring seven of the eight teams participating in NPL Season 3, has set up seven dedicated gates outside the Tribhuvan University International Cricket Ground in Kirtipur, the tournament’s main venue.
The gates have been designed around the identity of each of the seven teams, along with Xtreme’s branding, giving supporters an opportunity to connect with their favourite teams even before entering the stadium.
The company said Xtreme is the first brand to launch an activation of this scale before the start of the NPL.
Xtreme has sponsorship partnerships with Kathmandu Gorkhas, Biratnagar Kings, Chitwan Rhinos, Janakpur Bolts, Karnali Yaks, Pokhara Avengers and Lumbini Lions.
The company said it is further expanding the NPL experience through pole banners, hoardings, gate branding and television advertisements.
NPL Season 3 is scheduled to run from October 26 to November 21.
