Kathmandu, March 10
The Nepalese Marketing Association on Monday launched its two-day flagship conference ‘Marketing Vision 2026’ in Kathmandu, bringing together marketing professionals, corporate leaders and industry stakeholders to discuss the growing intersection of brand strategy and artificial intelligence.
Organised at Aloft Kathmandu Thamel under the theme “Think Brand, Build AI,” the conference focuses on how organisations can adapt to an increasingly technology-driven marketing landscape by combining strong brand foundations with emerging AI tools and data-driven strategies.
NMA said the event aims to create a platform for dialogue, learning and collaboration within Nepal’s marketing community, as businesses face rapid digital transformation and shifting consumer behaviour.
The conference is being led by NMA President Mahesh Swar, along with Vice Presidents Dr Gopal Thapa, Punam Singh and Abhaya Pd. Gorkhalee. Board members Bijaya Amatya, Sujan Raja Shrestha, Govinda Dhakal, Neeti Basnet and Sreesh Karmacharya supported the event’s organisation.
The first day of the conference, hosted by Jai Pradhan, featured sessions centred on the evolving role of brand leadership in the AI era. A key highlight was the keynote address by international brand strategist Graham Robertson, founder of Beloved Brands.
Robertson, who has worked with global companies including Johnson & Johnson, General Mills, Coca-Cola, The Hershey Company and National Geographic, shared insights on how brands can remain competitive while embracing technological transformation.
He stressed that organisations must balance creativity, consumer insight and technology, noting that strong brand strategy combined with AI-driven intelligence is essential for relevance in today’s marketplace.
Marketing Vision 2026 will continue on Tuesday with additional sessions focused on branding, technology and innovation. NMA said the conference forms part of its broader efforts to strengthen Nepal’s marketing ecosystem and promote professional excellence in the sector.
