Indian craft beer Bira91 to be launched in Nepal soon

Bira91, a beer brand from India, is all set to launch in Nepal with its three variants Bira91 White, Bira91 Blonde and Bira91 Strong.

With the brand’s core promise of making “flavorful beers for the new world”, B9 Beverages Pvt. Ltd. has tied up with Global Trading Concern Pvt. Ltd. for the distribution of its three variants in the Nepali market. Priced at NPR 300, all variants will be available in 330ml bottles.

Commenting on the expansion, Anshul Agarwal, Export Director, B9 Beverages Pvt. Ltd. says,” Crafted with the creative urban drinker in mind, Bira 91 aspires to bring flavorful beers to the new world. We aspire to drive that global shift in beer towards more flavour and Nepal is a thrilling addition to our expansion.”

Bira 91 has also planned to open distribution to five new markets – the United Kingdom, Singapore, Hong Kong, Thailand and UAE, the expansion into newer market follows the brand’s incredible success in India and the United States.  Established in the summer of 2015 in India, Bira 91 quickly captured the hearts and minds of beer lovers with its refreshing taste and playful branding.

Bira 91 has been growing at a rapid pace in India; with an average turnover growth of 800% year on year, and its sales volume has reached over 30 million cases in three years.

“With the increasing popularity of craft and boutique beers, it was important for us to be able to offer the next big thing. Bira91 is an exceptional brand, which has been able to prove itself as the fastest growing and most preferred brand in India in such a short span of time. Bira91 offers a rich and balanced flavour, giving a full-blown experience with every sip,” says Aditya Agrawal, Director, Global Trading Concern Pvt. Ltd.

Published on July 8th, Sunday, 2018 9:44 AM

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